Pricing Strategies and the Development of New Accommodation in the Vacation Rental Market

The vacation rental market has grown exponentially in recent years, driven by digital platforms such as Airbnb, Booking, Expedia and Decolar. For a new accommodation to stand out in this competitive market, it is crucial to adopt pricing and development strategies that maximize the visibility and attractiveness of the listing. This article explores these strategies, highlighting the importance of working on timing and pricing aggressively in the short term to generate value for the algorithms, leading the listing to stand out on the platforms.

1. The importance of pricing and timing in the short term

When launching a new accommodation, time is of the essence. Digital platforms use complex algorithms to determine the position of ads in user searches. Among the factors considered are:

Time to first booking:

The faster a new accommodation gets its first booking, the greater its relevance in the algorithms.

Calendar availability:

Maintaining an up-to-date calendar with high availability is key.

Occupancy rate:

A high occupancy rate indicates popularity and demand, increasing the visibility of the listing.

Guest reviews:

Positive reviews boost the ad's position in search results.

2. Pricing strategies

Competitive prices at the start

To attract the first bookings quickly, it is advisable to set prices slightly below the local market average. This encourages the first guests to choose your accommodation over other options, helping to increase the occupancy rate and get the first reviews.

Launch Offers and Discounts

Offering special discounts for bookings made in the first few months can be an effective strategy for boosting initial demand. Weekly or monthly discount programs can also be considered for longer stays.

Dynamic Price Adjustments

Using dynamic pricing tools can help adjust prices in real time, based on demand, seasonality and local events. These tools analyze market data and recommend the best prices to maximize occupancy and revenue.

3.Ad Development and Optimization

High-quality photos

Investing in professional photographs highlights the best aspects of the accommodation. High-quality photos attract more views and increase the likelihood of conversion into bookings.

Detailed and Attractive Description

A well-crafted, detailed and credible description that highlights the accommodation's features, amenities and location is crucial. Using keywords that travelers often search for can also improve the ad's visibility on search engine platforms.

Quick and efficient responses

Prompt communication with potential guests is vital. Responding quickly to questions and booking requests increases trust and the likelihood of closing the booking.

Review Management

Encouraging guests to leave reviews after their stay and responding to these reviews, especially negative ones, in a constructive and professional manner is essential to maintaining a good reputation and attracting new guests.

The success of a new accommodation in the vacation rental market depends on a well-planned pricing and development strategy. Working aggressively in the short term, focused on getting quick bookings, maintaining high availability in the calendar and receiving good reviews, is key to gaining relevance in the algorithms of digital platforms and keeping your listing always at the top. With a strategic and proactive approach, you can position your accommodation among the most sought-after and guarantee a high occupancy rate in the long term.

Increase the Performance of Your Accommodation

Finally, it's important to remember that to increase the performance and results of your accommodation in the seasonal market, without having to worry about these issues, hire a professional manager, like those at Omar do Rio. Winner of the Top Sales Decolar award in Brazil and Top Sales Airbnb in Rio de Janeiro, we are the leading company in the state and a national reference in the market. Let the experts take care of all the details while you relax and watch your accommodation thrive.

Let's go together!